No. 6 expands to No. 8
Our friend Karen Berenson trusted us to help move her baby, the No.6 store, up the block to completely new space without losing the charm, comfort and special sense of closeness that she spent decades building with her original storefront.
“Make It Feel Like You’re Shopping In Your Stylish Best Friends Apartment!” -KB, 2016.
The No.6 Store has an intensely loyal following. On a standard day a typical visitor will want to the staff to pullout upwards of 1it0 different shoes at a time. Problem No.1 was how to save the staff from hauling up and down stairs all day but keep the storage mysterious and elegant. On many weekends women line up down the block for a launch event. Problem No 2. became how to accommodate the throngs and still make No.6 feel like home. Instead of laying out the store like a store we as if it as a home, only then translating concepts like “Dining Room” and “Kitchen” into retail experiences.